{"id":15326,"date":"2017-06-07T14:25:43","date_gmt":"2017-06-07T12:25:43","guid":{"rendered":"https:\/\/dev.optiweb.com\/?post_type=post&#038;p=15326"},"modified":"2018-09-03T11:46:53","modified_gmt":"2018-09-03T11:46:53","slug":"kako-boljse-spletne-prodaje-z-optimiziranim-iskalnikom","status":"publish","type":"post","link":"https:\/\/dev.optiweb.com\/sl\/blog\/kako-boljse-spletne-prodaje-z-optimiziranim-iskalnikom\/","title":{"rendered":"Kako do bolj\u0161e spletne prodaje z optimiziranim iskalnikom?"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p dir=\"ltr\" style=\"text-align: justify;\">Trgovci, ki bi \u017eeleli <a href=\"https:\/\/dev.optiweb.com\/sl\/storitve\/marketing\/\">izbolj\u0161ati prodajo svoje spletne trgovine<\/a>: roke gor! Seveda je to cilj vsakega, ki si lasti spletno trgovino; veliko pa je tudi standardnih podro\u010dij, ki lahko pripomorejo k izbolj\u0161anju prodaje.\u00a0Eno izmed njih je tudi <strong>optimizacija iskalnika va\u0161e spletne trgovine<\/strong>.<br \/>\nZakaj prav ta? Ker bo uporabnik, ki ne bo <strong>hitro in enostavno<\/strong> na\u0161el \u017eelenega produkta pri vas, takoj odtaval naravnost <strong>k va\u0161i konkurenci<\/strong>.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Predstavljajte si, da pridete v fizi\u010dno trgovino: i\u0161\u010dete ovitek za nov telefon. \u010ce police z ovitki ne boste na\u0161li hitro, boste po vsej verjetnosti vpra\u0161ali prodajalca za pomo\u010d in ta vas bo odpeljal do police z ovitki. Ker ste z izku\u0161njo zadovoljni, obstaja velika verjetnost, da boste opravili nakup.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Kako pa to poteka v spletni trgovini? \u010ce kategorije ovitkov za telefone ne boste na\u0161li preko navigacije, boste poiskali alternativo prodajalca: uporabili boste <strong>iskalnik<\/strong>. A v primeru, da iskalnik spletne trgovine ni optimiziran, obstaja velika verjetnost, da se vam poka\u017ee stran brez rezultatov, \u010de se le <strong>zatipkate pri vnosu<\/strong> iskalne besede. Verjetno ni treba posebej izpostavljati, da je v tak\u0161nem primeru verjetnost, da opravite nakup, izredno majhna.<\/p>\n<p style=\"text-align: justify;\">Statisti\u010dni podatki pravijo takole:<\/p>\n<ul style=\"text-align: justify;\">\n<li dir=\"ltr\">\n<p dir=\"ltr\">Uporabnik, ki v spletni trgovini uporabi iskalnik, bo bolj verjetno opravil nakup, kot nekdo, ki i\u0161\u010de izdelke preko navigacije. Prvi je namre\u010d \u017ee <strong>v zadnjih fazah nakupnega procesa<\/strong> in i\u0161\u010de le \u0161e dodatno motivacijo za nakup: cena, \u010das dostave, stro\u0161ek dostave ipd.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Stopnja konverzije pri nakupih, kjer je uporabnik uporabil iskalnik, je<strong> 5-6\u00d7 vi\u0161ja<\/strong>, kot pri nakupih brez uporabe iskalnika.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Kar <strong>30 %<\/strong> vseh uporabnikov pri iskanju produktov uporabi iskalnik.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Iskalnik je torej pomemben faktor, ki vpliva na stopnjo konverzije. Kaj to\u010dno pa boste pridobili z optimizacijo njegovega delovanja?<\/p>\n<ul style=\"text-align: justify;\">\n<li dir=\"ltr\">\n<p dir=\"ltr\"><strong>Pove\u010danje prodaje.<\/strong><br \/>\nZ optimiziranim iskalnikom va\u0161im uporabnikom omogo\u010dite, da hitro in enostavno najdejo \u017eelene produkte; to pa za vas kot trgovce pomeni ve\u010djo mo\u017enost za opravljen nakup.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><strong>Vi\u0161ja stopnje konverzije.<\/strong><br \/>\nBolj intuitiven iskalnik pomeni vi\u0161jo stopnjo konverzije.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><strong>Pove\u010danje trajanje obiska.<\/strong><br \/>\nZ dobro uporabni\u0161ko izku\u0161njo se pove\u010da verjetnost, da bo uporabnik na va\u0161i spletni strani pre\u017eivel ve\u010d \u010dasa, hkrati pa se pove\u010da tudi \u0161tevilo starih uporabnikov.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><strong>Vpogled v razmi\u0161ljanje uporabnikov.<\/strong><br \/>\n\u010cesar ne poznamo, ne moremo izbolj\u0161ati. Ve\u010dina iskalnikov zato omogo\u010da statistiko iskalnih besed oz. fraz, po katerih uporabniki i\u0161\u010dejo dolo\u010dene izdelke. To za vas pomeni vpogled v uporabnikovo razmi\u0161ljanje, v njegove asociacije o va\u0161ih produktih in vam tako da mo\u017enost, da temu prilagodite tudi svoje vsebine.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Do sedaj smo pokrili le razloge in koristi, ki jih prina\u0161a dober iskalnik na va\u0161i spletni trgovini. A kaj se sploh skriva za pojmom \u201coptimiziran iskalnik\u201d? Njegovih 5 najpomembnej\u0161ih lastnosti si sledi takole:<\/p>\n<p style=\"text-align: justify;\"><strong>1. Iskalna vrstica naj bo opazna.<\/strong><\/p>\n<p style=\"text-align: justify;\">Neopazna iskalna vrstica ima enak u\u010dinek kot prazen prostor: pogled gre preprosto mimo. Poskrbite, da bo uporabniku padla v o\u010di.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-2  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-  noHover  av-overlay-hover-deactivate   avia-builder-el-3  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><div class='av-image-caption-overlay'><div class='av-caption-image-overlay-bg' style='opacity:0.4; background-color:#000000; '><\/div><div class='av-image-caption-overlay-position'><div class='av-image-caption-overlay-center' style='color:#ffffff; '><p>Prepri\u010dajte se, da je iskalnik dobro viden.<\/p>\n<\/div><\/div><\/div><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-20.26.47-1024x512-1.png' alt='' title='Screen-Shot-2017-06-06-at-20.26.47-1024x512' height=\"512\" width=\"1024\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-4  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>2. Uporabite samodokon\u010danje (autocompletion) iskalnih fraz.<\/strong><br \/>\nVse odkar je Google uvedel samodokon\u010danje oz. predloge iskalnih fraz, smo se uporabniki te lastnosti precej navadili, zato je ve\u010d kot dobrodo\u0161la tudi na spletnih straneh.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-6  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-  noHover  av-overlay-hover-deactivate   avia-builder-el-7  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><div class='av-image-caption-overlay'><div class='av-caption-image-overlay-bg' style='opacity:0.4; background-color:#000000; '><\/div><div class='av-image-caption-overlay-position'><div class='av-image-caption-overlay-center' style='color:#ffffff; '><p>Samodokon\u010danje fraz kupcu olaj\u0161a delo in izbolj\u0161a izku\u0161njo.<\/p>\n<\/div><\/div><\/div><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-20.38.36-1024x500-1.png' alt='' title='Screen-Shot-2017-06-06-at-20.38.36-1024x500' height=\"500\" width=\"1024\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-8  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>3. Uporabite fotografije izdelkov.<\/strong><br \/>\nFotografija pove ve\u010d kot 1000 besed; in tako velja tudi pri iskalnih rezultatih. Uporabnik si na ta na\u010din zna bolje predstavljati izdelek.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-10  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-  noHover  av-overlay-hover-deactivate   avia-builder-el-11  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><div class='av-image-caption-overlay'><div class='av-caption-image-overlay-bg' style='opacity:0.4; background-color:#000000; '><\/div><div class='av-image-caption-overlay-position'><div class='av-image-caption-overlay-center' style='color:#ffffff; '><p>Iskane izdelke predstavite s slikami.<\/p>\n<\/div><\/div><\/div><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-20.52.55-1024x428-1.png' alt='' title='Screen-Shot-2017-06-06-at-20.52.55-1024x428' height=\"428\" width=\"1024\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-12  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>4. Uporabniku omogo\u010dite, da si zo\u017ei iskalno podro\u010dje.<br \/>\n<\/strong>To je priporo\u010dljiva funkcionalnost predvsem za spletne trgovine, ki imajo veliko \u0161tevilo izdelkov, saj si na ta na\u010din uporabnik lahko sam zmanj\u0161a verjetnost za irelevantne rezultate.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-14  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-  noHover  av-overlay-hover-deactivate   avia-builder-el-15  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><div class='av-image-caption-overlay'><div class='av-caption-image-overlay-bg' style='opacity:0.4; background-color:#000000; '><\/div><div class='av-image-caption-overlay-position'><div class='av-image-caption-overlay-center' style='color:#ffffff; '><p>Kupcu zo\u017eite izbor izdelkov.<\/p>\n<\/div><\/div><\/div><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-21.01.51-1024x518-1.png' alt='' title='Screen-Shot-2017-06-06-at-21.01.51-1024x518' height=\"518\" width=\"1024\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-16  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>5. Va\u0161 iskalnik naj bo pameten.<\/strong><br \/>\nPovsem verjetno je, da se bo uporabnik zatipkal pri vnosu iskalne fraze, vnesel sopomenko ali kaj podobnega. Iskalnik mora tak\u0161ne situacije predvideti in jih prepoznati ter uporabniku kljub temu postre\u010di z rezultati.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-18  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-  noHover  av-overlay-hover-deactivate   avia-builder-el-19  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><div class='av-image-caption-overlay'><div class='av-caption-image-overlay-bg' style='opacity:0.4; background-color:#000000; '><\/div><div class='av-image-caption-overlay-position'><div class='av-image-caption-overlay-center' style='color:#ffffff; '><p>Pameten iskalnik predvidi mo\u017ene manj\u0161e napake pri vnosu.<\/p>\n<\/div><\/div><\/div><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-21.27.50-1024x488-1.png' alt='' title='Screen-Shot-2017-06-06-at-21.27.50-1024x488' height=\"488\" width=\"1024\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_11'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-20  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p dir=\"ltr\" style=\"text-align: justify;\">Ker se v Optiwebu pri <a href=\"https:\/\/dev.optiweb.com\/sl\/storitve\/spletne-trgovine\/\">izdelavi spletnih trgovin<\/a> poslu\u017eujemo odprtokodnih platform <a href=\"https:\/\/magento.com\/\">Magento<\/a> in <a href=\"https:\/\/woocommerce.com\/\">WooCommerce<\/a>, v nadaljevanju ponujamo nekaj koristnih napotkov za vse lastnike Magento trgovine.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Magento 1 in Magento 2 Community Edition kot privzeti iskalnik vsebuje <strong>MySQL iskalnik<\/strong>, ki administratorjem omogo\u010da nekaj od zgoraj omenjenih lastnosti dobrega iskalnika:<\/p>\n<ul style=\"text-align: justify;\">\n<li dir=\"ltr\">\n<p dir=\"ltr\">Iskanje po sinonimih in administriranje rezultatov iskalnih izrazov<\/p>\n<\/li>\n<\/ul>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_12'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-22  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-  noHover  av-overlay-hover-deactivate   avia-builder-el-23  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><div class='av-image-caption-overlay'><div class='av-caption-image-overlay-bg' style='opacity:0.4; background-color:#000000; '><\/div><div class='av-image-caption-overlay-position'><div class='av-image-caption-overlay-center' style='color:#ffffff; '><p>Iskanje sinonimov in iskanih izrazov<\/p>\n<\/div><\/div><\/div><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-21.57.41-847x1024-1.png' alt='' title='Screen-Shot-2017-06-06-at-21.57.41-847x1024' height=\"1024\" width=\"847\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_13'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-24  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><ul style=\"text-align: justify;\">\n<li dir=\"ltr\">\n<p dir=\"ltr\">Vpogled v analitiko uporabljenih iskalnih izrazov<\/p>\n<\/li>\n<\/ul>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_14'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-26  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-  noHover  av-overlay-hover-deactivate   avia-builder-el-27  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><div class='av-image-caption-overlay'><div class='av-caption-image-overlay-bg' style='opacity:0.4; background-color:#000000; '><\/div><div class='av-image-caption-overlay-position'><div class='av-image-caption-overlay-center' style='color:#ffffff; '><p>&#8220;Search Terms&#8221; nam da vpogled v uporabljene izraze<\/p>\n<\/div><\/div><\/div><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-22.01.16-1024x886-1.png' alt='' title='Screen-Shot-2017-06-06-at-22.01.16-1024x886' height=\"886\" width=\"1024\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_15'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-28  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><ul>\n<li>Definiranje najni\u017ejega ter najvi\u0161jega mo\u017enega \u0161tevila znakov iskalnega izraza (Stores &gt; Configuration &gt; Catalog &gt; Catalog &gt; Catalog Search)<\/li>\n<\/ul>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_16'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-30  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-  noHover  av-overlay-hover-deactivate   avia-builder-el-31  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><div class='av-image-caption-overlay'><div class='av-caption-image-overlay-bg' style='opacity:0.4; background-color:#000000; '><\/div><div class='av-image-caption-overlay-position'><div class='av-image-caption-overlay-center' style='color:#ffffff; '><p>Definiranje \u0161tevila znakov<\/p>\n<\/div><\/div><\/div><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-22.04.46-1024x253-1.png' alt='' title='Screen-Shot-2017-06-06-at-22.04.46-1024x253' height=\"253\" width=\"1024\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_17'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-32  el_after_av_section  avia-builder-el-last   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15326'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p dir=\"ltr\" style=\"text-align: justify;\">Privzeti Magento iskalnik omogo\u010da nekaj naprednih funkcionalnosti, vendar je administriranje precej <strong>\u010dasovno potratno<\/strong>. V primeru, da \u017eelite pove\u010dati pozitiven vpliv iskalnika na stopnjo konverzije va\u0161e Magento spletne trgovine, predlagamo nakup katerega od mo\u010dnej\u0161ih in naprednej\u0161ih iskalnikov <strong>v obliki modula<\/strong>:<\/p>\n<ul style=\"text-align: justify;\">\n<li dir=\"ltr\">\n<p dir=\"ltr\">Solr<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Sphinx<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">ElasticSearch<\/p>\n<\/li>\n<li dir=\"ltr\">Klevu<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Upamo, da smo vam vsaj malo raz\u0161irili obzorja o vplivu iskalnikov na spletno prodajo. Pri tem je treba upo\u0161tevati nekaj dobrih praks, a tudi brez dela in spremljanja analitike ne bo \u0161lo.<br \/>\nPrepri\u010dani smo, da spletnim trgovcem, kot ste vi, to ni tuje; \u010de pa kljub temu potrebujete kak\u0161no pomo\u010d, smo vam vedno na voljo <a href=\"https:\/\/dev.optiweb.com\/sl\/spoznajmo-se\/\" target=\"_blank\" rel=\"noopener\">tukaj<\/a>.<\/p>\n<p dir=\"ltr\"><em><span style=\"font-size: x-small;\">Podatke smo preverjali tukaj:<br \/>\n<\/span><span style=\"font-size: x-small;\"><a href=\"http:\/\/www.magestore.com\/magento-2-tutorial\/magento-2-how-to-configure-catalog-search\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.magestore.com\/magento-2-tutorial\/magento-2-how-to-configure-catalog-search\/<br \/>\n<\/a><\/span><span style=\"font-size: x-small;\"><a href=\"https:\/\/econsultancy.com\/blog\/10407-site-search-for-e-commerce-13-best-practice-tips\" target=\"_blank\" rel=\"noopener\">https:\/\/econsultancy.com\/blog\/10407-site-search-for-e-commerce-13-best-practice-tips<br \/>\n<\/a><\/span><span style=\"font-size: x-small;\"><a href=\"http:\/\/acquireconvert.com\/ecommerce-site-search-best-practices\/\" target=\"_blank\" rel=\"noopener\">http:\/\/acquireconvert.com\/ecommerce-site-search-best-practices\/<br \/>\n<\/a><\/span><span style=\"font-size: x-small;\"><a href=\"https:\/\/www.shopify.com\/blog\/14042629-7-simple-tips-for-improving-ecommerce-site-search\" target=\"_blank\" rel=\"noopener\">https:\/\/www.shopify.com\/blog\/14042629-7-simple-tips-for-improving-ecommerce-site-search<br \/>\n<\/a><\/span><span style=\"font-size: x-small;\"><a href=\"https:\/\/econsultancy.com\/blog\/63800-four-reasons-why-site-search-is-vital-for-online-retailers\/\" target=\"_blank\" rel=\"noopener\">https:\/\/econsultancy.com\/blog\/63800-four-reasons-why-site-search-is-vital-for-online-retailers\/<br \/>\n<\/a><\/span><span style=\"font-size: x-small;\"><a href=\"https:\/\/magecom.net\/how-to-improve-magento-websites-search-almost-everything-you-have-to-know\/\" target=\"_blank\" rel=\"noopener\">https:\/\/magecom.net\/how-to-improve-magento-websites-search-almost-everything-you-have-to-know\/<br \/>\n<\/a><\/span><span style=\"font-size: x-small;\"><a href=\"http:\/\/inchoo.net\/magento-2\/magento-2-add-solr-elasticsearch\/\" target=\"_blank\" rel=\"noopener\">http:\/\/inchoo.net\/magento-2\/magento-2-add-solr-elasticsearch\/<\/a><\/span><\/em><\/p>\n<\/div><\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Ve\u010djo spletno prodajo si med drugim lahko zagotovimo tudi z naprednim, optimiziranim iskalnikom. Kaj so njegove zna\u010dilnosti in kako ga pridobimo v Magento trgovini, razlagamo v tokratnem \u010dlanku.<\/p>\n","protected":false},"author":1,"featured_media":15407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1031],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts\/15326"}],"collection":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/comments?post=15326"}],"version-history":[{"count":10,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts\/15326\/revisions"}],"predecessor-version":[{"id":31535,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts\/15326\/revisions\/31535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/media\/15407"}],"wp:attachment":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/media?parent=15326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/categories?post=15326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/tags?post=15326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}