{"id":34740,"date":"2019-08-29T14:12:42","date_gmt":"2019-08-29T14:12:42","guid":{"rendered":"https:\/\/dev.optiweb.com\/blog\/8-tricks-for-higher-organic-reach-of-your-linkedin-profile\/"},"modified":"2019-08-30T08:51:56","modified_gmt":"2019-08-30T08:51:56","slug":"8-trikov-za-vecji-organski-doseg-vasega-linkedin-profila","status":"publish","type":"post","link":"https:\/\/dev.optiweb.com\/sl\/blog\/8-trikov-za-vecji-organski-doseg-vasega-linkedin-profila\/","title":{"rendered":"8 trikov za ve\u010dji organski doseg va\u0161ega LinkedIn profila"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-34740'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Socialna omre\u017eja so znana po nenehnem spreminjanju svojih algoritmov, saj \u017eelijo svojim uporabnikom zagotoviti kar najbolj\u0161o mo\u017eno uporabni\u0161ko izku\u0161njo. <strong>Posodobitev algoritma<\/strong> je tako seveda <strong>do\u017eivel tudi LinkedIn<\/strong>. Objave in prijemi, ki so delovali \u0161e pol leta nazaj, zdaj izgubljajo \u2013 ali pa so \u017ee popolnoma izgubili \u2013 svojo mo\u010d. Kako zgraditi uspe\u0161en LinkedIn profil in katera pravila komunikacije veljajo z novim algoritmom? Preberi si spodaj ;)<\/p>\n<h2>Kaj moramo vedeti, preden za\u010dnemo s komunikacijo na LinkedInu?<\/h2>\n<p>Za za\u010detek morda samo nekaj besed o tem vedno pomembnej\u0161em kanalu v poslovnem svetu. Kaj sploh lahko dose\u017eemo z na\u0161im LinkedIn profilom? Zagotovo ni zanemarljivo dejstvo, da se na\u0161 profil pojavi visoko v iskalnih rezultatih na Googlu. Dobro zastavljen profil omogo\u010da grajenje kredibilnosti in zaupanja med na\u0161imi sledilci, grajenje mre\u017ee kontaktov in iskanje potencialnih strank, partnerjev ipd., prav pa nam pride tudi za spremljanje konkurence in panoge ter, konec koncev, za generiranje potencialnih kupcev.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-2  el_after_av_section  el_before_av_section  poudarek-blog  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-34740'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Ne pozabi, da je Linkedin profil O nas, vendar ni ZA nas.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-4  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-34740'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Pred samim za\u010detkom aktivnega delovanja na LinkedInu je potrebno strate\u0161ko zastaviti na\u0161o uporabo. Prvi korak je <strong>ureditev samega LinkedIn profila<\/strong> in <strong>kakovostno ustvarjanje vsebine<\/strong>, ki jo boste na svojem profilu objavljali. Poskrbite za urejeno prikazno in naslovno sliko, dobro spisan osebni opis in \u010dim bogatej\u0161i seznam preteklih izku\u0161enj. Drugi korak je <strong>grajenje svoje mre\u017ee<\/strong>. Ob dodajanju oz. sprejemanju novih kontaktov poskrbite, da boste z njimi takoj navezali stik, na primer najprej s personaliziranim sporo\u010dilom in kasneje z aktivnim odzivom na njihove objavljene vsebine.<\/p>\n<h2>Pravila LinkedIn komunikacije<\/h2>\n<p>Pred samim za\u010detkom aktivnosti na LinkedIn profilu moramo seveda ugotoviti, <strong>kako \u017eelimo svoje sledilce osebnega profila nagovarjati<\/strong> \u2013 pri tem pa se moramo vpra\u0161ati, kaj \u017eelimo sporo\u010dati z na\u0161o vsebino in komu bo namenjena? Ko imamo to za\u010drtano, moramo paziti vsaj na slede\u010de:<\/p>\n<ul>\n<li>Objavljati je potrebno redno<\/li>\n<li>Vsebine, ki jih delimo, morajo biti koristne in zanimive<\/li>\n<li>Preko osebnega profila ne prodajamo, temve\u010d izobra\u017eujemo in se predstavljamo<\/li>\n<li>Spodbujati je potrebno dvosmerno komunikacijo<\/li>\n<li>Poskrbeti je treba za razli\u010dne oblike in formate vsebine<\/li>\n<li>Za\u017eelena je uporaba hashtagov # (vendar pozor: to ni Instagram, zato mora biti \u0161tevilo # manj, le-ti pa naj bodo bolj kredibilni)<\/li>\n<li>Vsaka objava naj ima dodano vrednost<\/li>\n<li>Za \u0161e bolj\u0161e povezovanje se moramo poslu\u017eevati taganja profilov in strani<\/li>\n<li>In ne pozabi: Linkedin profil je o nas, vendar ni za nas ;)<\/li>\n<\/ul>\n<p><strong>\u010cemu se moramo<\/strong> v na\u0161ih osebnih objavah <strong>izogibati<\/strong>? Predvsem monotonosti objav, deljenju vsebin brez cilja, nekakovostnim oz. kupljenim slikam, neredni komunikaciji, ignoriranju trendov in izklju\u010dno prodajnim vrstam vsebin. \u010ce te zanima \u0161e <strong>dodatnih 8 namigov za komunikacijo na LinkedIn-u<\/strong>, ki jih narekuje novi algoritem, si <strong>poglej \u0161e spodnjo infografiko<\/strong>, v primeru vpra\u0161anj ali zagat pa nas <a href=\"https:\/\/www.optiweb.com\/sl\/spoznajmo-se\/\" target=\"_blank\" rel=\"noopener\">obi\u0161\u010di na skodelici kave<\/a> v Loki ;)<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-6  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-34740'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-7  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2019\/08\/linkedin-algoritem-slo.jpg' alt='' title='linkedin-algoritem-slo' height=\"4035\" width=\"1424\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-8  el_after_av_section  avia-builder-el-last   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-34740'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\">Vir: <a href=\"https:\/\/www.slideshare.net\/RichardvdBlom\/full-report-linked-in-algorithm-july-2019\" target=\"_blank\" rel=\"noopener\">Full Report Research LinkedIn Algorithm July 2019<\/a><\/p>\n<\/div><\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Spremembe algoritma so v svetu dru\u017ebenih medijev stalna praksa. Kaj narekuje najnovej\u0161a sprememba v algoritmu za osebne LinkedIn profile in katerih 8 trikov ti lahko pomaga izbolj\u0161ati tvojo komunikacijo na LinkedInu? Preberi si v na\u0161em prispevku.<\/p>\n","protected":false},"author":1,"featured_media":34729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1032],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts\/34740"}],"collection":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/comments?post=34740"}],"version-history":[{"count":7,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts\/34740\/revisions"}],"predecessor-version":[{"id":36538,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts\/34740\/revisions\/36538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/media\/34729"}],"wp:attachment":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/media?parent=34740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/categories?post=34740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/tags?post=34740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}