{"id":37405,"date":"2019-10-22T13:38:28","date_gmt":"2019-10-22T13:38:28","guid":{"rendered":"https:\/\/dev.optiweb.com\/blog\/how-to-implement-google-optimize-with-google-tag-manager\/"},"modified":"2020-01-14T08:53:54","modified_gmt":"2020-01-14T08:53:54","slug":"kako-z-google-tag-managerjem-implementirati-google-optimize","status":"publish","type":"post","link":"https:\/\/dev.optiweb.com\/sl\/blog\/kako-z-google-tag-managerjem-implementirati-google-optimize\/","title":{"rendered":"Kako z Google Tag Managerjem implementirati Google Optimize"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>\u010ce si prizadevate, da bi <strong>dvignili stopnjo konverzije v svoji spletni trgovini<\/strong>, je A\/B testiranje zagotovo najbolj\u0161a izbira. Ve\u010d razli\u010dic spletne strani najla\u017eje <strong>preizkusite s pomo\u010djo platform za A\/B testiranje<\/strong>, med katere spada tudi orodje <strong>Google Optimize<\/strong>. Slednjega je na straneh mo\u010d implementirati s pomo\u010djo Google Tag Managerja. Vas zanima, kako to storite? Vse odgovore najdete v nadaljevanju. ;)<\/p>\n<h2>Kaj je Google Optimize<\/h2>\n<p>Google Optimize je <strong>Googlova platforma, namenjena A\/B testiranju in personalizaciji spletnih strani<\/strong> za razli\u010dne uporabnike.<\/p>\n<p>Optimize vam omogo\u010da, da preizkusite ve\u010d razli\u010dic spletne strani in primerjate njihovo uspe\u0161nost. V kombinaciji z orodjem Google Analytics namre\u010d zbira informacije o delovanju testnih strani in vam pove, na katere izmed njih se va\u0161e stranke bolje odzivajo (torej katere bele\u017eijo bolj\u0161e razmerje med prikazi in kliki, vi\u0161jo stopnjo konverzije itn.). Tako lahko testirate, kako uspe\u0161ne so razli\u010dne postavitve na strani ali kak\u0161en je vpliv razporeditve gumbov in drugih oblikovalskih re\u0161itev.<\/p>\n<h2>Kaj je Google Tag Manager?<\/h2>\n<p>Google Tag Manager (GTM) vam omogo\u010da, da spletni strani na <strong>hiter in preprost na\u010din<\/strong> (brez pomo\u010di programerjev ter brez spreminjanja izvorne kode strani) <strong>dodate nove oznake za sledenje z marketin\u0161kimi orodji<\/strong>. Na stran lahko namre\u010d z nekaj kliki namestite oznake, ki jih ponuja GTM, denimo za Hotjar, Google Analytics, Google Remarketing, Google Optimize in \u0161tevilna druga.<\/p>\n<h2>Namestitev<\/h2>\n<p>Za namestitev orodja Google Optimize zgolj sledite spodaj opisanim korakom. \u010ce se vam v postopku kljub vsemu kje zatakne, pa lahko vedno <a href=\"https:\/\/dev.optiweb.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\">stopite v stik z nami<\/a> in z veseljem vam bomo prisko\u010dili na pomo\u010d!<\/p>\n<p>\u0160e uporaben namig: ustvarite dokument, v katerega boste (za la\u017eji dostop) shranili:<\/p>\n<ul>\n<li>Google Optimize container ID \u2013 identifikacijsko kodo Containerja (oz. &#8220;vsebnika&#8221;) za Google Optimize<\/li>\n<li>Google Tag Manager container ID \u2013 identifikacijsko kodo Containerja za Google Tag Manager<\/li>\n<li>Google Analytics settings\/tracking ID \u2013 identifikacijsko kodo Containerja za sledenje z Google Analytics<\/li>\n<\/ul>\n<h3>1. korak: ustvarite uporabni\u0161ki ra\u010dun za Google Optimize in identifikacijsko kodo<\/h3>\n<ol>\n<li>Obi\u0161\u010dite spletno mesto <a href=\"https:\/\/optimize.google.com\/optimize\/home\/#\/accounts\" target=\"_blank\" rel=\"noopener noreferrer\">optimize.google.com<\/a>.<\/li>\n<li>Kliknite na gumb &#8220;Create a new Account&#8221;.<\/li>\n<li>Vnesite ime ra\u010duna.<\/li>\n<li>Vnesite ime Containerja.<\/li>\n<li>Ozna\u010dite, da se strinjate s pogoji za uporabo orodja Optimize.<\/li>\n<li>Kliknite na gumb CREATE.<\/li>\n<\/ol>\n<\/div><\/section>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-2  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-3  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2019\/10\/step1-create-account.png' alt='' title='step1-create-account' height=\"526\" width=\"603\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-4  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3>2. korak: povezovanje z orodjem Google Analytics<\/h3>\n<p>Pove\u017eite Container orodja Optimize z znamko (Property) na profilu Google Analytics.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-6  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-7  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2019\/10\/step2-link-a-property.png' alt='' title='step2-link-a-property' height=\"430\" width=\"604\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-8  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><ol>\n<li>Na nadzorni plo\u0161\u010di orodja Optimize izberite zaporedje opcij Main menu &gt; Accounts (glavni meni, ra\u010duni).<\/li>\n<li>Kliknite na \u017eeleni Container.<\/li>\n<li>Kliknite na gumb Edit, ki se nahaja v nadzornem meniju Containerja, in sicer v okvir\u010dku za analitiko.<\/li>\n<li>V nadzornem meniju izberite znamko, ki se ujema z domeno, na kateri boste izvajali testiranja. \u010ce ste denimo ustvarili Container za domeno example.com, v orodju Analytics prav tako izberite znamko example.com.<\/li>\n<li>V orodju Analytics izberite enega ali ve\u010d razli\u010dnih prikazov. Izberite prikaz z malo filtri ali brez slednjih.<\/li>\n<li>Kliknite SAVE, da shranite nastavitve.<\/li>\n<li>Podrobneje si oglejte, kako <a href=\"https:\/\/support.google.com\/optimize\/answer\/7008374\" target=\"_blank\" rel=\"noopener noreferrer\">povezati orodji Optimize in Analytics<\/a>.<\/li>\n<\/ol>\n<h3>3. korak: ustvarite novo oznako za sledenje v Google Tag Managerju<\/h3>\n<ol>\n<li>V zavihku &#8220;Overview&#8221; kliknite na gumb &#8220;Add a new tag&#8221;.<\/li>\n<\/ol>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-10  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-11  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2019\/10\/step3-add-new-tag-1.png' alt='' title='step3-add-new-tag' height=\"361\" width=\"892\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-12  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>2. V stranskem izbirniku na desni izberite opcijo Google Optimize<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-14  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-15  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2019\/10\/step3-google-optimize-tag.png' alt='' title='step3-google-optimize-tag' height=\"628\" width=\"1282\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-16  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>3. Vnesite identifikacijsko kodo Containerja za Optimize ter izberite spremenljivko (Variable) za Google Analytics (\u010de v Google Tag Managerju \u0161e nimate nobene spremenljivke, ustvarite novo).<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-18  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-19  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2019\/10\/step3-optimize-container-id.png' alt='' title='step3-optimize-container-id' height=\"283\" width=\"282\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_11'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-20  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>4. Raz\u0161irite polje z naprednimi nastavitvami in dolo\u010dite prioritete glede spro\u017eanja oznak. Vi\u0161ja kot je \u0161tevilka pri tej nastavitvi, prej se dolo\u010dena oznaka spro\u017ei v primerjavi z ostalimi.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_12'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-22  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-23  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2019\/10\/step3-tag-firing-priority.png' alt='' title='step3-tag-firing-priority' height=\"291\" width=\"372\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_13'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-24  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>5. V zadnji fazi spro\u017eilec le \u0161e nastavite tako, da se bo oznaka spro\u017eila za vse strani (Page View), nato pa jo objavite.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_14'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-26  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-27  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2019\/10\/step3-firing-triggers.png' alt='' title='step3-firing-triggers' height=\"160\" width=\"901\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_15'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-28  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3>4. korak: prilagajanje oznak za Google Analytics<\/h3>\n<p>1. Odprite obstoje\u010do oznako za Google Analytics in v zavihku &#8220;Advanced settings&#8221; poi\u0161\u010dite nastavitev \u201cTag Sequencing\u201d. Izberite opcijo \u201c<strong>Fire a tag before Google Analytics fires<\/strong>\u201d, s \u010dimer boste izbrali spro\u017eitev oznake, \u0161e preden se spro\u017ei sama analitika.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_16'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-30  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-31  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2019\/10\/step4-tag-sequencing.png' alt='' title='step4-tag-sequencing' height=\"241\" width=\"509\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_17'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-32  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3><strong>5. korak: implementirajte \u201cPage Flickering Snippet\u201d <\/strong><\/h3>\n<p>\u010ce opazite, da se na testni strani namesto novih za hipec prika\u017eejo stari elementi (Page Flickering), boste te\u017eavo najla\u017eje odpravili, \u010de stran med nalaganjem containerja za\u010dasno skrijete. To lahko storite tako, da kot prvo skripto na stran dodate del\u010dek kode, ki tovrstno hipno prikazovanje prepre\u010di.<\/p>\n<ol>\n<li>Izberite zaporedje opcij Create New Tag &gt; Custom HTML Tag in <a href=\"https:\/\/developers.google.com\/optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">odrezek umestite<\/a> v HTML blok.<\/li>\n<li>\u201cGTM-\u201d zamenjajte z identifikacijsko kodo Google Tag Managerja, ki bo nadomestila kodo orodja Optimize.<\/li>\n<\/ol>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_18'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-34  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-35  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2019\/10\/step5-page-flickering-snippet.png' alt='' title='step5-page-flickering-snippet' height=\"312\" width=\"828\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_19'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-36  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>3. Nastavite zaporedje oznak, kjer se Google Optimize spro\u017ei PO odrezku na tej strani.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_20'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-38  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-39  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2019\/10\/step5-tag-sequencing.png' alt='' title='step5-tag-sequencing' height=\"212\" width=\"513\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_21'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-40  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>4. Objavite novo oznako.<\/p>\n<h3>6. korak: ustvarite nov test v orodju Google Optimize<\/h3>\n<p>Ustvarite nov test v orodju Google Optimize. Spodaj si lahko ogledate testiranje razli\u010dnih barvnih variacij gumba za dodajanje izdelka v ko\u0161arico.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_22'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-42  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-43  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2019\/10\/step6-create-new-optimize-test.png' alt='' title='step6-create-new-optimize-test' height=\"297\" width=\"1242\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_23'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-44  el_after_av_section  avia-builder-el-last   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37405'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Ko je spletna stran objavljena, jo lahko obi\u0161\u010dete in testiranje preizkusite v praksi.<\/p>\n<p>Z orodjem Google Optimize lahko znatno izbolj\u0161ate svoje poslovne rezultate, zato zgrabite prilo\u017enost. \u010ce \u017eelite odkriti \u0161e ve\u010d na\u010dinov, na katere bi svoj spletni posel povzdignili na novo raven, pa se <a href=\"https:\/\/dev.optiweb.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\">ustavite na skodelici kave<\/a>, da se pogovorimo, kako vam lahko pri tem pomagamo!<\/p>\n<p><strong>Uporabni viri:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/marketingplatform.google.com\/about\/optimize\/<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/optimize\/answer\/6211921?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/optimize\/answer\/6211921?hl=en<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/optimize\/answer\/7008374\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/optimize\/answer\/7008374<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/optimize\/answer\/7100284?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/optimize\/answer\/7100284?hl=en<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/developers.google.com\/optimize\/<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/optimize\/answer\/7513085\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/optimize\/answer\/7513085<\/a><\/li>\n<\/ul>\n<\/div><\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>I\u0161\u010de\u0161 na\u010dine, kako pove\u010dati \u0161tevilo konverzij v svoji spletni trgovini? Odgovor se ponudi v obliki orodja Google Optimize s svojim A\/B testiranjem! Kako poteka implementacija? Enostavno, z Google Tag Managerjem. Ve\u010d o postopku si preberi v na\u0161em \u010dlanku.<\/p>\n","protected":false},"author":15,"featured_media":37425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1030,1031],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts\/37405"}],"collection":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/comments?post=37405"}],"version-history":[{"count":7,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts\/37405\/revisions"}],"predecessor-version":[{"id":37436,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts\/37405\/revisions\/37436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/media\/37425"}],"wp:attachment":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/media?parent=37405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/categories?post=37405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/tags?post=37405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}