{"id":8151,"date":"2015-10-08T09:35:49","date_gmt":"2015-10-08T07:35:49","guid":{"rendered":"https:\/\/dev.optiweb.com\/?post_type=post&#038;p=8151"},"modified":"2018-04-20T11:57:51","modified_gmt":"2018-04-20T11:57:51","slug":"kako-se-lotimo-izdelave-google-kampanje-v-prikaznem-omrezju","status":"publish","type":"post","link":"https:\/\/dev.optiweb.com\/sl\/blog\/kako-se-lotimo-izdelave-google-kampanje-v-prikaznem-omrezju\/","title":{"rendered":"Kako se lotimo izdelave Google kampanje v prikaznem omre\u017eju?"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8151'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>\u201cKje se prikazujejo oglasi, \u010de se odlo\u010dim za prikazno omre\u017eje?\u201d \u201cKako poteka izbira razli\u010dnih ciljanj?\u201d \u201cKaj mi omogo\u010da ogla\u0161evalska kampanja v prikaznem omre\u017eju?\u201d<\/p>\n<p>Prikazno omre\u017eje je nekoliko bolj zahtevno in je primerno za grajenje prepoznavnosti blagovne znamke. V tem primeru je potek priprave kampanje nekoliko druga\u010den, saj nismo usmerjeni samo v izbiro ustreznih klju\u010dnih besed, ampak poi\u0161\u010demo \u0161e druga ustrezna ciljanja. Oglase lahko prikazujemo poleg vsebine na spletnih mestih, ki so povezana z va\u0161imi klju\u010dnimi besedami, z zanimanji uporabnikov ali glede na tematsko povezanost.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-2  el_after_av_section  el_before_av_section  galimgsec  container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8151'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-3  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/dev.optiweb.com\/wp-content\/uploads\/2015\/10\/izdelava-display-kampanje-v-google-adwords-1.jpg' alt='' title='izdelava-display-kampanje-v-google-adwords-1' height=\"3144\" width=\"850\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-4  el_after_av_section  avia-builder-el-last   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8151'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>\u010ce vas zanima, kako pripravimo novo ogla\u0161evalsko kampanjo v iskalnem omre\u017eju, si jo lahko ogledate\u00a0<a title=\"Kampanja v iskalnem omre\u017eju\" href=\"https:\/\/dev.optiweb.com\/blog\/3-faze-izdelave-search-kampanje-v-google-adwords\/\" target=\"_blank\" rel=\"noopener\">tukaj<\/a>. Infografiko o pripravi Facebook kampanje pa najdete\u00a0<a title=\"Facebook kampanja\" href=\"https:\/\/dev.optiweb.com\/blog\/na-kaksen-pripravimo-facebook-oglasevanja\/\">tukaj<\/a>.<\/p>\n<div class=\"socialshareblog\"><\/div>\n<\/div><\/section>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Niz infografik nadaljujemo s prikazom izdelave ogla\u0161evalske kampanje v prikaznem omre\u017eju Google. Naj vas ljudje najdejo kjerkoli na spletu &#8211; vsebinsko povezanih spletnih mestih, glede na &#8230;<\/p>\n","protected":false},"author":1,"featured_media":15638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1032],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts\/8151"}],"collection":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/comments?post=8151"}],"version-history":[{"count":4,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts\/8151\/revisions"}],"predecessor-version":[{"id":39742,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/posts\/8151\/revisions\/39742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/media\/15638"}],"wp:attachment":[{"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/media?parent=8151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/categories?post=8151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.optiweb.com\/sl\/wp-json\/wp\/v2\/tags?post=8151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}